纽约高端地产 100 E 53 的窘境 – 其他中介的看法

一年前写了一篇关于100 E 53rd St的定位与规划问题,一年后的今天刚好纽约地产杂志 THE REAL DEAL写了一篇同样的主题,正好呼应了我一年前的观点,决定重再添加些当地大牌中介的看法。

100 E 53 探讨中国开发商万科在曼哈顿53街项目

THE REAL DEAL纽约地产杂志的标题十分惊悚,【100 E 53 不管生死,Aby Rosen的远景都将持续】,有兴趣的可以点击连结阅读。

100 E 53 will live – or die – by Aby Rosen’s vision

事实上,所有人都知道,这个项目虽然已经开盘许久,但进度并不乐观。根据目前的资料,94户里面目前只有15户签约。

“When we launched the building, we hit the market at exactly the wrong time,” said Compass’ Leonard Steinberg, who is handling sales. “I am not going to beat around the bush, it was a slow start.”

【当初开盘的时间完全错了,我们在最差的市场开盘,当初的去化速度非常慢】

“Who in the hell wants to be at 53rd and Lexington?” said Berkshire Hathaway’s Laurence Kaiser as he peered out his office window at the development. “It’s a residential tower in a sea of office buildings. You are two blocks from the Waldorf, which means major construction. $65 million [for the penthouse]? Such are dreams. I wish them well.”

【谁想住在Lexington 53街?这是在人山人海的办公楼里的一个住宅项目,旁边还有华道夫酒店的改建。6500万的顶楼?祝他们好运。】

“All of Midtown has a location problem at the end of the day,” said Ryan Serhant of Nest Seekers International. “People typically want to live in residential neighborhoods.”

【所有中城的房子都有同样的问题,大家普遍都想住在住宅区。】

During the most recent boom, it seemed like there was inexhaustible demand for anything boasting Central Park views and hotel-style amenities. Dozens of super-towers — each battling its neighbor to rise a few feet higher, to offer an amenity a bit more show-stopping – were in the works, transforming the sterile office-hours neighborhood into a residential oasis and global safety deposit box.

【最近一次的房价大涨让大家认为中央公园的景观、酒店一样的设施是成功的要点,导致中城项目的开发商试着盖的更高、设施规划的越多。试着将冰冷的办公区改变成住宅区以及全球的存钱罐。】

虽然开发商认为中城将会改变,更多的文艺、餐饮会持续入驻中城,但我抱持怀疑态度。过去几年,中城东持续的失去大型商铺,不管是第二大道、第三大道还是LEXINGTON大道,曼哈顿的实体商业确实在走下坡。

另外,我认为项目的定位才是严重导致销售延宕的主因,中城的生活环境虽然对有些人来说不够住宅,但也是有喜欢这个氛围的拥戴者。最重要的还是定位问题,100 E 53 价格过高地点却不够精华,买家宁可选择ONE57 (157)项目。也因为如此,开发商开始降价,希望此举能够吸引更多买家。

作者

Jerry Wang

Douglas Elliman Real Estate 地产经纪人

若想持续关注地产走向与信息或有纽约房地产的需求都可以透过以下方式联系

Email: Wangchuanyung.jerry@gmail.com

Cell: +1 917 225 7078
微信 Zerry1017 (或是可以加手机号码)

LINE chuanyung.wang

(PRNewsfoto/Douglas Elliman Real Estate)

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