紐約高端地產 100 E 53 的窘境 – 其他仲介的看法

一年前寫了一篇關於100 E 53rd St的定位與規劃問題,一年後的今天剛好紐約地產雜誌 THE REAL DEAL寫了一篇同樣的主題,正好呼應了我一年前的觀點,決定重再添加些當地大牌仲介的看法。

100 E 53 探讨中国开发商万科在曼哈顿53街项目

THE REAL DEAL紐約地產雜誌的標題十分驚悚,【100 E 53 不管生死,Aby Rosen的遠景都將持續】,有興趣的可以點擊連結閱讀。

100 E 53 will live – or die – by Aby Rosen’s vision

事實上,所有人都知道,這個項目雖然已經開盤許久,但進度並不樂觀。根據目前的資料,94戶裏面目前只有15戶簽約。

“When we launched the building, we hit the market at exactly the wrong time,” said Compass’ Leonard Steinberg, who is handling sales. “I am not going to beat around the bush, it was a slow start.”

【當初開盤的時間完全錯了,我們在最差的市場開盤,當初的去化速度非常慢】

“Who in the hell wants to be at 53rd and Lexington?” said Berkshire Hathaway’s Laurence Kaiser as he peered out his office window at the development. “It’s a residential tower in a sea of office buildings. You are two blocks from the Waldorf, which means major construction. $65 million [for the penthouse]? Such are dreams. I wish them well.”

【誰想住在Lexington 跟 53街?這是在人山人海的辦公樓里的一個住宅項目,旁邊還有華道夫酒店的改建。6500萬的頂樓?祝他們好運。】

“All of Midtown has a location problem at the end of the day,” said Ryan Serhant of Nest Seekers International. “People typically want to live in residential neighborhoods.”

【所有中城的房子都有同樣的問題,大家普遍都想住在住宅區。】

During the most recent boom, it seemed like there was inexhaustible demand for anything boasting Central Park views and hotel-style amenities. Dozens of super-towers — each battling its neighbor to rise a few feet higher, to offer an amenity a bit more show-stopping – were in the works, transforming the sterile office-hours neighborhood into a residential oasis and global safety deposit box.

【最近一次的房價大漲讓大家認為中央公園的景觀、酒店一樣的設施是成功的要點,導致中城項目的開發商試著蓋的更高、設施規劃的越多。試著將冰冷的辦公區改變成住宅區以及全球的存錢罐。】

雖然開發商認為中城將會改變,更多的文藝、餐飲會持續入駐中城,但我抱持懷疑態度。過去幾年,中城東持續的失去大型商鋪,不管是第二大道、第三大道還是LEXINGTON大道,曼哈頓的實體商業確實在走下坡。

另外,我認為項目的定位才是嚴重導致銷售延宕的主因,中城的生活環境雖然對有些人來說不夠住宅,但也是有喜歡這個氛圍的擁戴者。最重要的還是定位問題,100 E 53 價格過高地點卻不夠精華,買家寧可選擇ONE57 (157)項目。也因為如此,開發商開始降價,希望此舉能夠吸引更多買家。

作者

Jerry Wang
Douglas Elliman Real Estate 地產經紀人
若想持續關注地產走向與資訊或有紐約房地產的需求都可以透過以下方式聯繫
Email: Wangchuanyung.jerry@gmail.com
Cell: +1 917 225 7078
微信 Zerry1017 (或是可以加手機號碼)
LINE chuanyung.wang

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